Comments on: Arrival of the 100% online DMO marketing budget http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Fri, 18 Dec 2009 11:35:37 +0000 http://wordpress.org/?v=2.8.1 hourly 1 By: I Have a Dream — Adirondack Base Camp http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/comment-page-1/#comment-1935 I Have a Dream — Adirondack Base Camp Fri, 27 Feb 2009 14:56:20 +0000 http://blog.highlandbusinessresearch.com/?p=499#comment-1935 [...] really wanted mention was how some folks have decided to go all in.  I’m talking about going 100% Online.  Tourisme Montréal is abandoning the traditional advertising vehicles and committing their [...] [...] really wanted mention was how some folks have decided to go all in.  I’m talking about going 100% Online.  Tourisme Montréal is abandoning the traditional advertising vehicles and committing their [...]

]]> By: Vicky http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/comment-page-1/#comment-1924 Vicky Fri, 13 Feb 2009 09:42:24 +0000 http://blog.highlandbusinessresearch.com/?p=499#comment-1924 Thanks Jaime and I would of course be very happy to participate! Thanks Jaime and I would of course be very happy to participate!

]]> By: Jaime Horwitz http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/comment-page-1/#comment-1923 Jaime Horwitz Fri, 13 Feb 2009 03:42:26 +0000 http://blog.highlandbusinessresearch.com/?p=499#comment-1923 Hi Vicky, Excellent article. I can tell you that the Canadian tourism industry is talking about Montreal's bold move. We plan to have an update on their strategy at Canada-e-Connect 2010. I also want to let you know that if I stay involved with the conference I want it to have a featured session on measurement, analytics and ROI and of course I will suggest you as the leader of that panel/presentation. Regards, Jaime Horwitz MBA Chair Canada-e-Connect 2009 Hi Vicky,
Excellent article. I can tell you that the Canadian tourism industry is talking about Montreal’s bold move. We plan to have an update on their strategy at Canada-e-Connect 2010. I also want to let you know that if I stay involved with the conference I want it to have a featured session on measurement, analytics and ROI and of course I will suggest you as the leader of that panel/presentation.

Regards,
Jaime Horwitz MBA
Chair Canada-e-Connect 2009

]]> By: Vicky http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/comment-page-1/#comment-1919 Vicky Wed, 11 Feb 2009 10:30:56 +0000 http://blog.highlandbusinessresearch.com/?p=499#comment-1919 Thanks Tyson - and I think it is true that offline channels will be the first to go for those organisations with a culture of measurement and ROI analysis, simply because they are able to answer that very question. Those that aren't carefully monitoring customer research, planning and buying behaviour risk putting their budgets in the same old places, despite the fact that customers may have moved on. cheers, Vicky Thanks Tyson – and I think it is true that offline channels will be the first to go for those organisations with a culture of measurement and ROI analysis, simply because they are able to answer that very question.

Those that aren’t carefully monitoring customer research, planning and buying behaviour risk putting their budgets in the same old places, despite the fact that customers may have moved on.

cheers,

Vicky

]]> By: Tyson http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/comment-page-1/#comment-1917 Tyson Tue, 10 Feb 2009 23:36:34 +0000 http://blog.highlandbusinessresearch.com/?p=499#comment-1917 Great post. In this economy offline marketing channels will be the first to go. Your last sentence brings the point home and bears repeating: "If your analytics data and your customer is telling you that online is the primary travel research and planning channel, then your customer is actually already giving you the answer to where should I spend?" Great post. In this economy offline marketing channels will be the first to go. Your last sentence brings the point home and bears repeating:

“If your analytics data and your customer is telling you that online is the primary travel research and planning channel, then your customer is actually already giving you the answer to where should I spend?”

]]> By: Tourismus Organisation Montreal gibt ihr Marketingbudget nur noch online aus » Tourismuszukunft: Institut für eTourismus - das Tourismusblog http://blog.highlandbusinessresearch.com/2009/02/10/arrival-of-the-100-online-dmo-marketing-budget/comment-page-1/#comment-1916 Tourismus Organisation Montreal gibt ihr Marketingbudget nur noch online aus » Tourismuszukunft: Institut für eTourismus - das Tourismusblog Tue, 10 Feb 2009 22:18:34 +0000 http://blog.highlandbusinessresearch.com/?p=499#comment-1916 [...] Highlandbusiness-Research-Blog schrieb heute folgendes: Angesichts eines jährlich knapper werdenden Budgets für das [...] [...] Highlandbusiness-Research-Blog schrieb heute folgendes: Angesichts eines jährlich knapper werdenden Budgets für das [...]

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