Comments on: Social media gets sensible? Report from the Europe Eye For Travel Summit http://blog.highlandbusinessresearch.com/2008/10/14/social-media-get-sensible-report-from-the-europe-eye-for-travel-summit/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Tue, 30 Mar 2010 16:06:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Stephen http://blog.highlandbusinessresearch.com/2008/10/14/social-media-get-sensible-report-from-the-europe-eye-for-travel-summit/comment-page-1/#comment-1756 Stephen Mon, 20 Oct 2008 18:02:58 +0000 http://blog.highlandbusinessresearch.com/?p=156#comment-1756 Hi Claude I seem to remember predictions back at the Phocuswright conference in Berlin that there would be a shakeout in the market and I think this is inevitable given the climate. The interesting question though is what happens to destinations - it's not as though they can disappear but I guess they can be in trouble if everywhere in them closes down... Hi Claude

I seem to remember predictions back at the Phocuswright conference in Berlin that there would be a shakeout in the market and I think this is inevitable given the climate. The interesting question though is what happens to destinations – it’s not as though they can disappear but I guess they can be in trouble if everywhere in them closes down…

]]> By: Claude http://blog.highlandbusinessresearch.com/2008/10/14/social-media-get-sensible-report-from-the-europe-eye-for-travel-summit/comment-page-1/#comment-1755 Claude Mon, 20 Oct 2008 17:18:16 +0000 http://blog.highlandbusinessresearch.com/?p=156#comment-1755 Thanks for this post, Saturated market and how to handle the UGC stream, questions for the small tourism operator and even DMO's in France. Many are out of the game See you at PCW Best regards Claude Thanks for this post,

Saturated market and how to handle the UGC stream, questions for the small tourism operator and even DMO’s in France.

Many are out of the game

See you at PCW

Best regards

Claude

]]> By: Vicky http://blog.highlandbusinessresearch.com/2008/10/14/social-media-get-sensible-report-from-the-europe-eye-for-travel-summit/comment-page-1/#comment-1751 Vicky Fri, 17 Oct 2008 18:27:27 +0000 http://blog.highlandbusinessresearch.com/?p=156#comment-1751 Thanks Jaime - I found it very interesting to see the serious shift in focus away from "its cool" to "what delivers best value and where are limited resources best employed?". It does, I think, mean there are advantages to be had for businesses with a grip on analytics and a culture of taking decisions based on evidence not guesswork. Greetings to Canada! Vicky Thanks Jaime – I found it very interesting to see the serious shift in focus away from “its cool” to “what delivers best value and where are limited resources best employed?”.

It does, I think, mean there are advantages to be had for businesses with a grip on analytics and a culture of taking decisions based on evidence not guesswork.

Greetings to Canada!

Vicky

]]> By: Jaime Horwitz http://blog.highlandbusinessresearch.com/2008/10/14/social-media-get-sensible-report-from-the-europe-eye-for-travel-summit/comment-page-1/#comment-1750 Jaime Horwitz Fri, 17 Oct 2008 16:56:10 +0000 http://blog.highlandbusinessresearch.com/?p=156#comment-1750 Hi Vicky, Thank you for this post. Very clear and very important. Measurement is not much discussed when talking about Tourism 2.0 marketing and it is critical. In today's economic environment marketers and sales people will need to be more careful and effective with their budgets. regards, Jaime Horwtiz www.canadiantourismblog.ca www.canadaeconnect.ca Hi Vicky,
Thank you for this post. Very clear and very important. Measurement is not much discussed when talking about Tourism 2.0 marketing and it is critical. In today’s economic environment marketers and sales people will need to be more careful and effective with their budgets.
regards,
Jaime Horwtiz
http://www.canadiantourismblog.ca
http://www.canadaeconnect.ca

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