Yet I know from xperience that when you try to pool data after the event, there are as many ways of collecting and formatting data as there are businesses.

In the web analytics field, we have spent a lot of time simply pinning down things like what is a vist, page view, unique visitor etc because every tool measures it differently. I think the travel/tourism industry needs to think about this too, even if it is only on a national/regional level.

I have just completed an interview with Tina Fitch, CEO of EzRez, which will be published tomorrow wich looks at cross comparison of visitor data and how that can be achieved – hope you find it useful.

In a quickly changing landscape, many old-style organizations are in a state of denial in regards to their traditional metrics. What we really need is some sort of standardized metric that we in the tourism industry can all use to benchmark our activities. Right now it is very difficult to do good comparative analysis.

I believe one of your key success outcomes is to raise awareness on and offline of the excellent tourism resources Moray has to offer?

Another great article and I couldn’t agree more! As you know we gather lots of data with our http://www.GreaterSpeyside.com portal promoting Moray and Speyside. The data we gather on visitor behaviour is important not only to the individual businesses in the area but also to the local enterprise companies, councils and other Tourism development agencies.

I see a good potential to work together with you to report back to the above agencies our findings on visitor behaviour and trends.

I’ll keep you posted and thanks again for a great article. Love what you’re doing, a great resource for the Tourism industry!