Comments on: Watch your web visitors in action and be humbled http://blog.highlandbusinessresearch.com/2008/03/26/watch-your-web-visitors-in-action-and-be-humbled/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Tue, 30 Mar 2010 16:06:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Vicky http://blog.highlandbusinessresearch.com/2008/03/26/watch-your-web-visitors-in-action-and-be-humbled/comment-page-1/#comment-824 Vicky Tue, 01 Apr 2008 08:50:40 +0000 http://blog.highlandbusinessresearch.com/2008/03/26/watch-your-web-visitors-in-action-and-be-humbled/#comment-824 Thanks Karen (I think your comment relates to this post too? http://blog.highlandbusinessresearch.com/2008/04/01/once-more-with-feeling/) I think you're spot on pursuing video - it does give a great depth of connection, rapidly enhances trust and the technology has moved on where it no longer has the effect of making people's computers fall over. I think you only need to look at the uptake of something like BBCs iplayer (and of course YouTube) to see just how comfortable people are with watching video from their computers. Personally, I also like audio in the right context and I can see for tours, attractions and destinations there may be some value in that route too. Thanks Karen (I think your comment relates to this post too? http://blog.highlandbusinessresearch.com/2008/04/01/once-more-with-feeling/)

I think you’re spot on pursuing video – it does give a great depth of connection, rapidly enhances trust and the technology has moved on where it no longer has the effect of making people’s computers fall over.

I think you only need to look at the uptake of something like BBCs iplayer (and of course YouTube) to see just how comfortable people are with watching video from their computers.

Personally, I also like audio in the right context and I can see for tours, attractions and destinations there may be some value in that route too.

]]> By: Karen Bryan http://blog.highlandbusinessresearch.com/2008/03/26/watch-your-web-visitors-in-action-and-be-humbled/comment-page-1/#comment-823 Karen Bryan Tue, 01 Apr 2008 08:38:36 +0000 http://blog.highlandbusinessresearch.com/2008/03/26/watch-your-web-visitors-in-action-and-be-humbled/#comment-823 Excellent post. It is crucial that site visitors make some sort of emotional connection with your site which engages them and allows them to relate to your site. Of course different things will appeal to different visitors. If you can achieve this connection visitors are more likely to make a purchase, return to your site, subscribe to bog etc. I am looking into having short video clips on my site, to add to the visual experience. Excellent post. It is crucial that site visitors make some sort of emotional connection with your site which engages them and allows them to relate to your site. Of course different things will appeal to different visitors.

If you can achieve this connection visitors are more likely to make a purchase, return to your site, subscribe to bog etc.

I am looking into having short video clips on my site, to add to the visual experience.

]]>