New 100% online eMarketing courses for businesses
We’ve been really working hard in the background with the University of the Highlands and Islands to develop a series of ground-breaking new, practical courses aimed at organisations who want to get more value from their web activity. I’m posting about it here in case you or your colleagues might benefit from this hands-on course and because I hope to ensure the class I’ll be teaching will be packed with enthusiastic people!
The first course is in eMarketing starts w/c 12th May and runs for 15 weeks. (The date has changed). The course will be 100% online, is non-technical and is aimed at helping marketing managers, business owners, tourism organisations and web/communications managers to get more results from their online efforts. Further courses in web analytics and web value optimisation will follow later this year.
While the course is aimed at businesses and organisations of all types, it was nevertheless designed with our tourism sector experience in mind. The course reflects the challenges and issues we see tourism industry businesses and organisations facing time and time again as they try to maximise returns from their online activity.
Why take this course?
- During the sessions you’ll devise specific, actionable improvements for your website
- Understand how visitors use your site so you can improve their experience and your results
- Improve your ability to brief and manage third parties such as designers, developers and SEO agencies
- Build an online marketing strategy for your site
- Learn to optimise your paid search activity and search engine rankings
- Understand conversion and how to measure and improve the return on investment from your activity
You’ll learn from your fellow students, from me and by working closely on real-life examples from your own business sectors.
Who is the course aimed at?
- Busy people like you
- Non technical people – business owners, marketing and communications staff, web and
- Its not just e-commerce!
- Tourism organisations, destination marketers and business owners
Unlike many text books and existing courses, this is not aimed only at those in e-commerce. People in tourism, the public sector, voluntary organisations and with business to business sites will get as much value from this course as those with pure e-commerce sites.
We know you’re busy (we are too). That’s why the course is 100% online to allow you to progress in your own time. The support/teaching will be delivered online too,for maximum flexibility.
You don’t have to be based in the Highlands (or even the UK) to take part – the online approach means time zones are not an issue!
For more information
The course is being run by UHI, but has been developed and will be taught by Vicky Brock of Highland Business Research. To book or for more information about the eMarketing course is available from UHI’s department of Continuing Professional Development - or you can email cpd@uhi.ac.uk .
There is more information about the course in this 3 minute video
I’m also happy to answer any questions about course content etc if you want to email me direct, but I’m not involved in the booking/admin process, so its best to direct that kind of enquiry to UHI.
This entry was posted on Monday, March 17th, 2008 at 12:49 pm and is filed under Marketing strategy, Training, Travel 2.0, Web analytics and web measurement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.