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Tracking Tourism: The Tourism Research Blog In Support of Bed Taxes

« I can’t buy from you! - Pain Points, Access and Business Tourism Market research findings and how you can make sure they’re acted on »

Hotel CorridorAt the Business Tourism Conference recently, Rick Antonson of Tourism Vancouver was extolling the virtues of a bed tax. In the British context, bed taxes are anathema and so I appreciate that I am being provocative in considering the case for it.

Subsequent to Rick’s talk, I discussed bed taxes with a representative of an industry body representing small accommodation providers and his objections can be described as follows:

  • It’s unfair - why tax accommodation providers and then use that money to benefit the whole tourism industry?
  • It would be another nail in the coffin - prices are high enough and this will kill the industry as visitors will chose to go elsewhere; and
  • It’s too bureaucratic - can you imagine a Bed and Breakfast owner struggling to deal with the tax implications of this?

Although I continue to keep an open mind, I am not yet convinced by these arguments and think that the benefits could outweigh disadvantages.

If it assumed that a bed tax is used to fund developments, initiatives and promotions that would otherwise have been funded by central government, I think the following advantages follow:

  • The central marketing agency (bodies like Tourism Vancouver or VisitScotland) has a more defined stream of income. Funding for public sector bodies usually follows political imperatives and timetables - wouldn’t it be great if they followed industry needs instead?
  • The central marketing body has a stake in making sure this works - if fewer visitors visit, the central marketing body suffers as a result. It therefore makes the body much more responsive to industries needs on a results basis.

Obviously, the bed tax process also lays the ground work for much more robust visitor data collection and statistics (as I believe has happened in Austria for example)

But in response to my friend’s original observations,I would say

  • A bed tax indeed is collected by the accommodation providers and it benefits the entire area - but people rarely visit an area just so they can sleep! They come to you place because of the other things in the area and so you are all in it together.
  • People still visit New York, Vancouver, New Orleans and many many other great destinations despite the imposition of a tax - if your area has value, visitors will come. If your area has little value, a bed tax will be a determining factor but, if this is the case, perhaps you are focusing on the wrong issue?
  • It’s no more bureaucratic that any other tax you currently pay.

I appreciate that this is an emotive issue. No one likes paying tax and I’m sure there will be many that disagree with what I have written. Perhaps what’s needed is a change of terminology - from the antagonistic ‘bed tax’ through to things like ‘environmental levies’?

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This entry was posted on Wednesday, December 12th, 2007 at 1:27 pm and is filed under National tourism strategy, Opinion, Public policy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “In Support of Bed Taxes”

13th December, 2007 at 1:10 am

Phil Caines

Hi Stephen, (and Vicky)

Having been a past employee of Tourism Vancouver, I am never surprised where Rick will show up next. He is a great speaker. His points are relevant to destinations, like Vancouver, “that has value”. I witness the new convention centre that Tourism Vancouver spearheaded, and see merchandise for the 2010 Olympics, which Tourism Vancouver bid on, every day.

Would we have these amazing facilities and events without the hotel tax? Not likely.

Would people be willing to pay a hotel tax in a location that isn’t a destination in its own right?
Maybe…

There is a fine balance, and I think that Tourism Vancouver is a shining example of how it can work.

PS my word of the day is ‘Anathema’

13th December, 2007 at 6:52 am

Stephen

Thanks Phil.

I can see that is perhaps a balance in some areas and one of the tricks is recognizing an area with potentialvalue and ones with obvious value- I’m thinking here of some of the self-contained and underdeveloped Scottish island communities - in other words, as you say, destinations in their own right.

I suspect that the kind of area that might not qualify as a destination in its own right would be peripheral areas outside of already established destinations - I’m thinking here about semi-industrial suburb communities and the like and I assume BC has these just as much as Scotland.

Right,off to Orkney for a few days of bracing air (as a tourist) - apologies to all if posts are approved more slowly than usual.


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