Comments on: The influence of social media buzz in action http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Tue, 30 Mar 2010 16:06:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Travel Technology Review Podcast : Tourism Tide http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-639 Travel Technology Review Podcast : Tourism Tide Fri, 29 Feb 2008 21:51:08 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-639 [...] I cover some observations from the ever wise Vicky Brock regarding the influence of social media on online [...] [...] I cover some observations from the ever wise Vicky Brock regarding the influence of social media on online [...]

]]> By: Claude http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-363 Claude Mon, 10 Dec 2007 19:58:54 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-363 Vicky, Sometime ago I made a post about : 'How was your stay?' : Does the Hotel Ritz has something to learn about Travel 2.0 ? you will see that hotel management are not at the top ! see : http://tinyurl.com/26tuh5 Best regards Claude Vicky,

Sometime ago I made a post about :
‘How was your stay?’ : Does the Hotel Ritz has something to learn about Travel 2.0 ?

you will see that hotel management are not at the top !

see : http://tinyurl.com/26tuh5

Best regards

Claude

]]> By: Vicky http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-361 Vicky Fri, 07 Dec 2007 11:01:56 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-361 Thanks for the comments folks - your right Chris, they do link to Trip Advisor, but what a wasted opportunity when they have such great reviews - why not import them and show them with pride, or at least link direct to them. Bruce, funny you should say that ;-) Paul - I think there is still a fear of looking at what people are saying about you in case its bad. Yet research has found (an e-marketer article you can find in my del-icio-us links: http://blog.highlandbusinessresearch.com/delicious-links-to-what-were-reading/ ) that comments actually trend more positive than negative. I think it is better to know what is being said so you can do something about it. The conference hotel is a case in point - if they'd simply addressed the bad bathroom commens issue (for example with a few pictures to show they'd taken comments on board and updated their bathrooms) they could have learned and moved on and not lost business as a result. Its potentially free market research, which can only benefit you if you tap in and listen! Thanks again for the comments Thanks for the comments folks – your right Chris, they do link to Trip Advisor, but what a wasted opportunity when they have such great reviews – why not import them and show them with pride, or at least link direct to them.

Bruce, funny you should say that ;-)

Paul – I think there is still a fear of looking at what people are saying about you in case its bad.

Yet research has found (an e-marketer article you can find in my del-icio-us links: http://blog.highlandbusinessresearch.com/delicious-links-to-what-were-reading/ ) that comments actually trend more positive than negative.

I think it is better to know what is being said so you can do something about it. The conference hotel is a case in point – if they’d simply addressed the bad bathroom commens issue (for example with a few pictures to show they’d taken comments on board and updated their bathrooms) they could have learned and moved on and not lost business as a result.

Its potentially free market research, which can only benefit you if you tap in and listen!

Thanks again for the comments

]]> By: Paul Borman http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-360 Paul Borman Fri, 07 Dec 2007 10:33:46 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-360 I wonder if the hotel management team ever check the sites you mentioned on a regular basis as part of their marketing strategy.Great post again Vicky. I wonder if the hotel management team ever check the sites you mentioned on a regular basis as part of their marketing strategy.Great post again Vicky.

]]> By: Bruce Rosard http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-357 Bruce Rosard Fri, 07 Dec 2007 07:34:24 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-357 Great post Vicky, you should pitch Rival for a consulting project tomorrow. Great post Vicky, you should pitch Rival for a consulting project tomorrow.

]]> By: Chris C. http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-356 Chris C. Thu, 06 Dec 2007 22:17:13 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-356 Interesting article--and no doubt a shared experience. I noticed that the Hotel Rival actually does link to Tripadvisor--but only for the city of Stockolm, not for the hotel! http://www.rival.se/undersidor/english/en_hotell_hotellrum.htm Interesting article–and no doubt a shared experience.

I noticed that the Hotel Rival actually does link to Tripadvisor–but only for the city of Stockolm, not for the hotel!

http://www.rival.se/undersidor/english/en_hotell_hotellrum.htm

]]> By: Vicky http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-353 Vicky Thu, 06 Dec 2007 13:11:38 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-353 I will do that right now! I will do that right now!

]]> By: Claude http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/comment-page-1/#comment-352 Claude Thu, 06 Dec 2007 12:45:20 +0000 http://blog.highlandbusinessresearch.com/2007/12/06/the-influence-of-social-media-buzz-in-action/#comment-352 Did you send your link post to the hotel Rival management team? Coluld be interesting to see their reaction ;-) best regards Claude Did you send your link post to the hotel Rival management team?

Coluld be interesting to see their reaction ;-)

best regards

Claude

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