The Tips from the T List Book is now available and you can get a free download here
The Tracking Tourism blog is one of about thirty tourism blogs from around the world to be featured in a new book.
brings together the collective intelligence of dozens of influential travel industry bloggers from around the World. The book was launched as a printed version in November 2007 at Canada e-connect and PhoCusWright, Orlando.
It is also available as an eBook which you can download for free from this blog.
Why an “offline” book comprised of the best “online” travel blogs?
As publisher and tourism technology blogger Stephen Joyce explains:
“Well, quite frankly, there is a lot of information about internet marketing and e-strategies in travel and tourism online, however it is very hard to find, especially when it comes to evaluating the source. Lots of great information is published by practitioners that write about their experiences on their own blogs – instead of academics writing about internet marketing concepts in textbooks that are very quickly outdated. Not to discount the value of textbooks and whitepapers, we felt a compilation of the best travel blogs and their best marketing-related posts would bring another dimension to this fast moving subject. In the end, we want this book to add some value to the global hotel and travel industry, but it should also be just a little bit of fun. Bottom line: it’s an experiment.”
Having now sat down and read the book myself, I’d like to add to Stephen’s comments by mentioning that a printed book is a perfect way to extend the knowledge contained within tourism industry blogs to a wider readership. The range of expertise and original thinking contained within the book is seriously impressive.
For example, want to know how hotel brands are using Facebook (or indeed what Facebook is)? Chris Clark’s post from the VacantReady blog is featured in the eBook and gives a great introduction to the subject.
Steve Wright from the Brand Canada blog talks about the two most important questions in evaluating a tourism experience – a great post on how quick and simple research can still benefit your business.
Tourism website optimization – making your site searchable and findable – is covered by Fabienne Rabbioso of Untangle My Web. While Claude Benard of Les Explorers covers everything from user generated content to blogging and online PR in his fascinating interview with blogging maestro Karin Scmollgruber of Passion PR.
So, get your copy of Tips From The T-List
These are just a few of the posts you will find contained within the Tips From The T-List Book.
As Tracking Tourism was a contributor to the book Stephen Joyce has given us permission to make the entire eBook available to our readers here, so it give me great pleasure to be able to share it with you:
Click here to download the free eBook version of Tips From The List
It is a big file (A large PDF at 1.2mb, opening in a new tab/window) so if you do want to link to the eBook from Tracking Tourism – please link to this post so I can measure the traffic, rather than simply linking to the PDF direct.
Much appreciated!
The people that made the Tips From The T List book happen
Publisher is Stephen Joyce – blogging at: Travel and Tourism Technology Trends
Editor in Chief, Jens Thraenhart: Tourism Internet Marketing
Editor, North America, Mathieu Ouellet: Radaron
Editor, Europe, Kevin May: Travolution Blog
Editor, Asia Pacific: Yeoh Siew Hoon: The Transit Cafe
And or course, the 34 bloggers whose posts featured!
Interested in finding out more about the T List of tourism bloggers? If so I’d suggest a visit to the Facebook T List group
Other posts relating to the Tips from the T List Book:
Thoughts from the first ever travel industry bloggers summit
This entry was posted on Thursday, November 22nd, 2007 at 1:08 pm and is filed under Marketing strategy, Tourism blogging, Tourism market research, Travel 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
