Comments on: Thoughts from the first ever travel industry bloggers summit http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Fri, 18 Dec 2009 11:35:37 +0000 http://wordpress.org/?v=2.8.1 hourly 1 By: The First International PhoCusWright Bloggers Summit at ITB : Tourism Tide http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-638 The First International PhoCusWright Bloggers Summit at ITB : Tourism Tide Fri, 29 Feb 2008 21:49:58 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-638 [...] will happen at ITB Berlin in March. There have been whispers of this event for some time (Jens, Vicky, Stephen) and it is now official! The summit has several components that will ensure a great time [...] [...] will happen at ITB Berlin in March. There have been whispers of this event for some time (Jens, Vicky, Stephen) and it is now official! The summit has several components that will ensure a great time [...]

]]> By: Vicky http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-470 Vicky Thu, 10 Jan 2008 14:42:29 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-470 As an update to this post, THE PHOCUSWRIGHT BLOGGERS SUMMIT will take place March 5-6, 2008 • Berlin Exhibition Grounds • Berlin, Germany PhoCusWright invites the blogging community to The PhoCusWright Bloggers Summit@ITB Berlin and are currently taking applications for qualified travel industry bloggers to participate in this exciting opportunity and program. A post will follow shortly, but in the meantime, more information can be found here: http://www.phocuswright.com/conferences_phocuswright_at_itb_2008_bloggers_summit We will be attending and hope to see you all there! As an update to this post,

THE PHOCUSWRIGHT BLOGGERS SUMMIT
will take place March 5-6, 2008 • Berlin Exhibition Grounds • Berlin, Germany

PhoCusWright invites the blogging community to The PhoCusWright Bloggers Summit@ITB Berlin and are currently taking applications for qualified travel industry bloggers to participate in this exciting opportunity and program.

A post will follow shortly, but in the meantime, more information can be found here:

http://www.phocuswright.com/conferences_phocuswright_at_itb_2008_bloggers_summit

We will be attending and hope to see you all there!

]]> By: Vicky http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-341 Vicky Mon, 26 Nov 2007 19:51:45 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-341 Will do Martina and sorry for the delay in replying! Will do Martina and sorry for the delay in replying!

]]> By: Martina http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-334 Martina Fri, 23 Nov 2007 09:29:50 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-334 Great idea, really! Guillame, Vicky, Bruce, please, can you send me an e-mail about this European "industry bloggers summit" in Berlin (or London)? Keep in touch: we would interested in partecipating in this summit, sessions, meeting and more! :-) Great idea, really! Guillame, Vicky, Bruce, please, can you send me an e-mail about this European “industry bloggers summit” in Berlin (or London)? Keep in touch: we would interested in partecipating in this summit, sessions, meeting and more! :-)

]]> By: Tim http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-332 Tim Fri, 23 Nov 2007 00:11:06 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-332 Great summary - thanks. Guillaume - great to meet you in London. Look forward to the next time Great summary – thanks. Guillaume – great to meet you in London. Look forward to the next time

]]> By: Vicky http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-324 Vicky Wed, 21 Nov 2007 13:32:23 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-324 Thanks Bruce and Stephen, and I can only echo your comments Stephen. Thanks again for the opportunity and I look forward to taking forward future activity and harnessing some of the enthusiasm shared here. Thanks Bruce and Stephen, and I can only echo your comments Stephen. Thanks again for the opportunity and I look forward to taking forward future activity and harnessing some of the enthusiasm shared here.

]]> By: Stephen Joyce http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-321 Stephen Joyce Wed, 21 Nov 2007 04:26:24 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-321 Wow! What a great recap of the workshop. I actually found it really hard to do a recap because I was in the session and missed out on taking notes. Overall I think the workshop was a resounding success and all the feedback we received after the session was positive. I recall a number of people mentioning that it was a the best workshop of the day. Big THANKS to Bruce Rosard at PhoCusWright for adding us to the roster and I look forward to participating in future sessions. Wow! What a great recap of the workshop. I actually found it really hard to do a recap because I was in the session and missed out on taking notes. Overall I think the workshop was a resounding success and all the feedback we received after the session was positive. I recall a number of people mentioning that it was a the best workshop of the day. Big THANKS to Bruce Rosard at PhoCusWright for adding us to the roster and I look forward to participating in future sessions.

]]> By: Bruce Rosard http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-319 Bruce Rosard Tue, 20 Nov 2007 04:55:06 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-319 Thanks Vicky for participating at the "first ever travel industry bloggers summit". We are already working on an International version to be held at the upcoming PhoCusWright@ITB conference in Berlin in March. All travel industry bloggers, please stay tuned, we will work with the T-List group to get this coordinated shortly. Thanks Vicky for participating at the “first ever travel industry bloggers summit”. We are already working on an International version to be held at the upcoming PhoCusWright@ITB conference in Berlin in March. All travel industry bloggers, please stay tuned, we will work with the T-List group to get this coordinated shortly.

]]> By: Thoughts from the first ever travel industry bloggers summit | Tracking Tourism « Travel Stuff http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-307 Thoughts from the first ever travel industry bloggers summit | Tracking Tourism « Travel Stuff Mon, 19 Nov 2007 01:23:28 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-307 [...] November 19, 2007 Thoughts from the first ever travel industry bloggers summit | Tracking Tourism [...] [...] November 19, 2007 Thoughts from the first ever travel industry bloggers summit | Tracking Tourism [...]

]]> By: Thoughts from the first ever travel industry bloggers summit | Travelwires.com http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/comment-page-1/#comment-303 Thoughts from the first ever travel industry bloggers summit | Travelwires.com Sun, 18 Nov 2007 17:22:43 +0000 http://blog.highlandbusinessresearch.com/2007/11/14/thoughts-from-the-first-ever-travel-industry-bloggers-summit/#comment-303 [...] Orlando - Why might a tourism business want to engage with blogging and how can it possibly help with marketing and customer research?Last Tuesday (13 November) I joined tourism industry bloggers from around the world as part of the first ever travel industry bloggers summit, at the PhoCusWright Conference, Orlando.The bloggers summit was an opportunity for those currently blogging and those destinations (and tourism businesses thinking about beginning blogging) to participate in workshops and discussions.Tourism industry blogging is beginning to take off and can have powerful benefits for businesses. The well attended workshop sessions explored what those benefits are.As Kevin May, blogger and editor of Travolution explained to workshop participants, “A blog is incredibly cheap to set up, if not free. If you are trying to differentiate yourself, for example with a niche or unique product, a blog becomes search engine friendly very quickly.”Steven Joyce of the Travel & Tourism Technology Trends blog highlighted the communication opportunity that blogs offer for businesses. “Blogs are really story books. For small operators that do something unique, it is an opportunity for them to tell their story the way they want to tell it. A blog post is an individual’s perspective on their experience and a reader shares in that. Things that are interesting and engaging when they pull people in.”There were some great examples of destinations and businesses that are really getting this right. William Bakker of HelloBC.com, British Columbia’s marketing board, gave a fascinating example of how they as destination marketers are tapping into the long tail of tourism experiences through blogs and user generated content.William’s team has integrated first staff blogs and then public blogs into the main destination site, highlighting appropriate (moderated) blog content alongside their main site, as you can see in the example here.Get entire story on – Highland Business Research’s Blog [...] [...] Orlando – Why might a tourism business want to engage with blogging and how can it possibly help with marketing and customer research?Last Tuesday (13 November) I joined tourism industry bloggers from around the world as part of the first ever travel industry bloggers summit, at the PhoCusWright Conference, Orlando.The bloggers summit was an opportunity for those currently blogging and those destinations (and tourism businesses thinking about beginning blogging) to participate in workshops and discussions.Tourism industry blogging is beginning to take off and can have powerful benefits for businesses. The well attended workshop sessions explored what those benefits are.As Kevin May, blogger and editor of Travolution explained to workshop participants, “A blog is incredibly cheap to set up, if not free. If you are trying to differentiate yourself, for example with a niche or unique product, a blog becomes search engine friendly very quickly.”Steven Joyce of the Travel & Tourism Technology Trends blog highlighted the communication opportunity that blogs offer for businesses. “Blogs are really story books. For small operators that do something unique, it is an opportunity for them to tell their story the way they want to tell it. A blog post is an individual’s perspective on their experience and a reader shares in that. Things that are interesting and engaging when they pull people in.”There were some great examples of destinations and businesses that are really getting this right. William Bakker of HelloBC.com, British Columbia’s marketing board, gave a fascinating example of how they as destination marketers are tapping into the long tail of tourism experiences through blogs and user generated content.William’s team has integrated first staff blogs and then public blogs into the main destination site, highlighting appropriate (moderated) blog content alongside their main site, as you can see in the example here.Get entire story on – Highland Business Research’s Blog [...]

]]>