http://blog.highlandbusinessresearch.com/2007/09/03/why-counting-hits-and-page-views-leaves-you-completely-in-the-dark-about-your-website%e2%80%99s-success/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Tue, 30 Mar 2010 16:06:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 http://blog.highlandbusinessresearch.com/2007/09/03/why-counting-hits-and-page-views-leaves-you-completely-in-the-dark-about-your-website%e2%80%99s-success/comment-page-1/#comment-373 Web-analytics for Joe Bloe | E-tourism Marketing Intelligence Fri, 14 Dec 2007 03:45:18 +0000 http://blog.highlandbusinessresearch.com/2007/09/03/why-counting-hits-and-page-views-leaves-you-completely-in-the-dark-about-your-website%e2%80%99s-success/#comment-373 [...] There is an incredible amount of resources on the net dedicated to Search professionals. However, if I now bring it all back to Small and Medium Enterprises, especially in the tourism industry, there is not much help for them there. Amongst professionals we know what we are talking about, but our industry needs to make an effort and break the barrier and start infiltrating the Small Business Onwer’s minds. After all, over 90% of tourism businesses are Small and Medium Enterprises and tourism is one of the biggest industry in the world… Can anyone see the light bulb flashing there? Vicky from Highland Business Research has recently written an excellent Tourism focused review of what variables should really be tracked on a website. Her post here: why counting hits and page views leaves you completely in the dark about your website’s succes... [...] [...] There is an incredible amount of resources on the net dedicated to Search professionals. However, if I now bring it all back to Small and Medium Enterprises, especially in the tourism industry, there is not much help for them there. Amongst professionals we know what we are talking about, but our industry needs to make an effort and break the barrier and start infiltrating the Small Business Onwer’s minds. After all, over 90% of tourism businesses are Small and Medium Enterprises and tourism is one of the biggest industry in the world… Can anyone see the light bulb flashing there? Vicky from Highland Business Research has recently written an excellent Tourism focused review of what variables should really be tracked on a website. Her post here: why counting hits and page views leaves you completely in the dark about your website’s succes… [...]

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