Comments on: How one tourism business is pioneering information sharing to improve a whole destination’s performance http://blog.highlandbusinessresearch.com/2007/08/21/how-one-tourism-business-is-pioneering-information-sharing-to-improve-a-whole-destination%e2%80%99s-performance/ Travel industry thinking from Stephen Budd and Vicky Brock at Highland Business Research Tue, 30 Mar 2010 16:06:34 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Vicky http://blog.highlandbusinessresearch.com/2007/08/21/how-one-tourism-business-is-pioneering-information-sharing-to-improve-a-whole-destination%e2%80%99s-performance/comment-page-1/#comment-7 Vicky Tue, 21 Aug 2007 19:06:24 +0000 http://blog.highlandbusinessresearch.com/2007/08/21/how-one-tourism-business-is-pioneering-information-sharing-to-improve-a-whole-destination%e2%80%99s-performance/#comment-7 Thanks Avinash. I was also impressed by the way Rene was quite intuitively using search data as a direct route to the "voice of the customer". Perhaps he's been reading your book! Thanks Avinash. I was also impressed by the way Rene was quite intuitively using search data as a direct route to the “voice of the customer”. Perhaps he’s been reading your book!

]]> By: Avinash Kaushik http://blog.highlandbusinessresearch.com/2007/08/21/how-one-tourism-business-is-pioneering-information-sharing-to-improve-a-whole-destination%e2%80%99s-performance/comment-page-1/#comment-6 Avinash Kaushik Tue, 21 Aug 2007 18:10:51 +0000 http://blog.highlandbusinessresearch.com/2007/08/21/how-one-tourism-business-is-pioneering-information-sharing-to-improve-a-whole-destination%e2%80%99s-performance/#comment-6 Vicky: Very insightful blog post. It was interesting to read about a business owner trying to use data to drive a very unique business forward. I think that as more of the "global" aggregated search business matures (and in some sense it already has) the possibilities that business owners have for targeted local campaigns will explode (and they tend to be cheaper!). Thanks. -Avinash. Vicky:

Very insightful blog post. It was interesting to read about a business owner trying to use data to drive a very unique business forward.

I think that as more of the “global” aggregated search business matures (and in some sense it already has) the possibilities that business owners have for targeted local campaigns will explode (and they tend to be cheaper!).

Thanks.

-Avinash.

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