Here are some basic statistics:
Total Internet users in Europe and in the World:
- Europe: 321,853,477
- World: 851,256,448
This breaks down by country as:
- UK - 37,600,000 users (62.3% of population)
- Germany - 50,426,117 users (61.1% of population)
- Netherlands - 12,060,000 users (73.3% of population)
- France - 32,925,953 users (53.7% of population)
- Sweden - 6,890,000 users (75.6% of population)
- Canada - 22,000,000 users (67.8% of population)
- US - 210,575,287 users (69.7% of population)
- Japan - 47,080,000 users (67.1% of population)
Source: Internet World Stats, June 2007
83% of US travellers used the Internet to research or book summer travel. Of these, 88% said that they would like even more information specific to their travel interests from online websites and e-mails. (Source - Prospectiv CPI Poll, June, 2006).
Half of the total European online population aged 15 and older – visited a travel related site during March 2007, an increase in traffic of 6 percent versus March 2006. (Source Comscore)
According to research by Comscore, the search to purchase cycle for travel is up to 12 weeks for UK Internet users. 85% of UK travel searchers (using a search engine) reported that they completed a travel purchase either online or offline within 90 days of their initial search.
Only 10% of online travel transactions linked to search occurred immediately following the initial search referral, while the remaining 90 percent took place in subsequent days and weeks (considered latent purchases). Indeed, fully 45% of the purchases actually occurred more than four weeks later. Latent purchasing was even more dramatic among those who initially searched on destination-related terms, with 95% of purchasing taking place after the initial search referral. (Source - Comscore)
This entry was posted on Monday, August 20th, 2007 at 2:57 pm and is filed under Internet usage statistics, Online customer behaviour, Tourism statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.